Lexus

Amazing in Motion

The Challenge

TURN A RATIONAL BRAND INTO AN EMOTIONAL POWERHOUSE

How do you help an engineering company get credit for creativity? Our Amazing in Motion content series showcased spectacles of Lexus imagination, innovation and design that would stimulate buzz and discussion worldwide.
Amazing in Motion / Slide
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Amazing in Motion / Steps
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Amazing in Motion / Swarm
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Amazing in Motion / Strobe
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DO, DON'T SAY

Today’s luxury consumers around the globe shared an appreciation for real-world experiences, simplicity and authenticity. We created content ideas born to be shared, not just advertising born to be watched.

THE CONTENT ENGINE STARTED A GLOBAL CONVERSATION

We meticulously documented the process of each project. We captured feats of imaginative engineering, technology and design coming together to create each spectacle.

INTERACTIVITY DEEPENED THE EXPERIENCE ONLINE

Our content included live web streaming, smart interface digital apps and websites, live events, interactive, documentaries and ongoing social media content. The content surrounding each project extended the life of the campaigns for months, without relying on traditional media.