TELUS

Call the Shots

The Idea

DON’T PAY FOR CHANNELS YOU DON’T WATCH

As a leader in customer service, TELUS made a market-leading move by offering their customers a choice in the channels they pay for every month. This campaign playfully let Canadians know they’d no longer be overrun by unwanted shows and gave them back control of their viewing experience.
TV / Call the Shots
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Awkward Pairings / Hockey & DIY
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Awkward Pairings / Queen & Zombie
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Awkward Pairings / Cops & DIY
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Call the Shots / Behind the Scenes
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