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NORTH AMERICA | GLOBAL
TELUS

Expect More

TELUS BOLDLY TELLS CUSTOMERS IT’S TIME TO EXPECT MORE

In a world where people love to hate their telcos, we addressed the real frustrations of Canadians. The TELUS Expect More campaign marked a strategic and cultural evolution for the company and Canadian telcos at-large.
TV / Scream
Video 1

WE ENGAGED WITH OUR CUSTOMERS IN REAL-TIME

We had a dynamic social media presence, responding to positive and negative feedback, offering helpful tips, and using each response as an opportunity to reinforce TELUS' unwavering commitment to customer service.
Web Video / Colton's Commercial
Video 1
Angry Tweets / Bed
Video 1
Angry Tweets / Nudes
Video 1

POSITIVE RESULTS ALL AROUND