THE WALL STREET JOURNAL

MAKE TIME

The Idea

PEOPLE WHO DON’T HAVE TIME MAKE TIME TO READ THE WALL STREET JOURNAL

We created The Journal's first major brand campaign in 10 years. It addressed the biggest barrier to readership: no time to read.
PRE-ROLL / KARLIE KLOSS
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Pre-Roll / will.i.am
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PRE-ROLL / Tory Burch
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PRE-ROLL / Sir Martin Sorrell
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MORE AMBITIOUS READERS

Every leader featured in the campaign uses The Journal in their own personal way, to support and further their personal ambitions. We captured this in one-on-one interviews and featured them on a dedicated website.
Interview / will.i.am
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INTERVIEW / TORY BURCH
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Interview / Zhang Zin
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Interview / Karlie Kloss
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