PEOPLE WHO DON’T HAVE TIME MAKE TIME TO READ THE WALL STREET JOURNAL
We created The Journal's first major brand campaign in 10 years. It addressed the biggest barrier to readership: no time to read.
PRE-ROLL / KARLIE KLOSS
Pre-Roll / will.i.am
PRE-ROLL / Tory Burch
PRE-ROLL / Sir Martin Sorrell
MORE AMBITIOUS READERS
Every leader featured in the campaign uses The Journal in their own personal way, to support and further their personal ambitions. We captured this in one-on-one interviews and featured them on a dedicated website.