Amazing in Motion is an inspiring set of global projects, created by Lexus to showcase its imagination through innovative design and technology.
Case Study / Hover
THERE’S NO SUCH THING AS IMPOSSIBLE
We documented every part of SLIDE and used the content to fuel discussion online. We were trending on Facebook and Twitter for three months with a strategic narrative built on seven milestones to drive engagement and draw people into our story.
Online Content / TEASER
Online Content / Rider Profile
Online Content / The Story
Online Content / The Science
Online Content / The Ride
TV / THE FULL FILM
Amazing in Motion
Check out more projects below or the full Amazing in Motion showcase HERE.