LEXUS

SLIDE

TECHNOLOGY CREATES A CULTURAL ICON

Amazing in Motion is an inspiring set of global projects, created by Lexus to showcase its imagination through innovative design and technology.
Case Study / Hover
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THERE’S NO SUCH THING AS IMPOSSIBLE

We documented every part of SLIDE and used the content to fuel discussion online. We were trending on Facebook and Twitter for three months with a strategic narrative built on seven milestones to drive engagement and draw people into our story.

Online Content / TEASER
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Online Content / Rider Profile
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Online Content / The Story
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Online Content / The Science
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Online Content / The Ride
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TV / THE FULL FILM
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Amazing in Motion

Check out more projects below or the full Amazing in Motion showcase HERE.