Every Mother Counts

The Challenge

Motherhood Mortality

Every 90 seconds a woman dies due to complications with child birth but the United States had become oblivious to the issue. We needed to raise awareness of this all-important issue.
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The Idea

No Mothers Day

We boldly asked mothers to stand with us by going silent on a day where motherhood is most visible, Mother’s Day. This fearless campaign created national discussion around an issue that had been long forgotten.
TV / No Mothers Day
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