Samsung

GLOBAL TV DIVISION

THE IDEA

TRANSFORMING VIEWING TOGETHER

We helped Samsung overtake Sony as the market-leader by evolving their communications with a compelling emotional platform, Transforming Viewing Together. The resulting global campaign shifted the emphasis from the technology inside the TV to the immersive viewing experience each new model created for customers.
TV / CHARGE
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TV / Coliseum
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TV / King of TV City
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TV / Incredible Journey
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